Exploring GA4 Event Tracking: Events, Automation, and Analytics Insights!
Everything (from pageviews to purchases) is treated as an event in Google Analytics 4, as was mentioned at the time….
Exclude Bot Traffic in Google Analytics 4: A Must-Needed Guide for Marketers
Is the volume of Bot Traffic to your website more than it was a few months ago? The spam and…
Universal Analytics vs. Google Analytics 4: Key Differences
If you are a digital marketer or own a website, you’re no stranger to the power of analytics. Universal Analytics…
How to setup GA4 in Shopify: Step-by-step guide
Google Analytics 4 or GA4 is an analytical tool that allows collecting event-based data from websites and mobile apps. Valuable…
GA4 Ecommerce Tracking via GTM: Everything You Need To Know
Businesses can do a lot when they know what their customers like, dislike, or look forward to purchasing. But it…
Why You Should Upgrade to GA4 before Google Universal Analytics Sunset?
Are you still relying on Universal Analytics to track your website’s performance? Well, it’s time to say goodbye to the…