Zack Electronic case study

Targeting the Right Audience with our Effective PPC Strategy

Our PPC team successfully identified and reached the most relevant audience for our client’s business by utilizing a data-driven approach and advanced targeting techniques. This resulted in a significant increase in conversions and ROI.

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Targeted Marketing Channels for Driving ROI

SEO
PPC
Content

About Project

Zack Electronics faced challenges with low click-through rates and conversions on their pay-per-click (PPC) campaigns.

Our team developed a customized PPC strategy focused on targeting the right audience with personalized messaging at the right time. We also implemented a retargeting campaign that incentivized lost leads to complete their purchase.

Our efforts significantly improved click-through rates, conversions, and overall ROI, leading to increased revenue and growth for the client’s business. The client was highly satisfied with the results of our effective PPC strategy.

Our Role

  • Search Ads
  • Shopping Ads
  • Retargeting & Personalised Ads
  • Increase Conversions and Sales

Winning at What We Do

58%

Conversion Increased

Tailored ads boost ROI via optimized budget & improved conversions.

27%

Increased Revenue

Optimized campaigns resulted in a spike in revenue.

3X

Increased CTR

Improved CTR through tailored messaging and design.

Overcoming the Toughest Challenges
Our Methods for Success in Difficult Times

1. Customised Content Solutions

  • Created targeted ad groups, tailored ad copy, and retargeting campaigns for clients’ Google Ads and PPC campaigns.
  • Increased click-through rates, conversions, and ROI through customized content and effective PPC strategy.
  • Generated significant revenue and growth for the client.
  • Provided customized content solutions to help clients achieve business goals and stand out in a competitive market.

2. Low-Quality Landing Pages

  • It identified the issue of low-quality content on the client’s website and its impact on search engine and shopping ads placement and user engagement.
  • Conducted content optimization with relevant keywords and made it more informative and engaging, resulting in a 2X increase in user engagement and conversions.
  • Client assisted in fine-tuning the website content to attract and engage a targeted audience, leading to business growth.

3. Misleading Calls-to-Actions

  • We identified ineffective CTAs placement and low user engagement on the client’s website.
  • Optimized CTAs by making them more compelling and placing them strategically on the website.
  • They are monitored and optimized CTAs regularly for maximum impact.
  • We achieved a 3X increase in CTA clicks, improving user engagement and conversion rates.

4. Absence of Personalization

  • The client’s 360-degree marketing approach lacked personalization, resulting in poor revenue generation.
  • Our team created a personalized marketing strategy based on user behavior and preferences.
  • We executed targeted Ad campaigns and optimized website experience to deliver a better user experience.
  • Our efforts led to a significant increase in revenue, improving customer satisfaction and retention.

Client Appreciated Our Team For:

  • Personalized Content Strategies
  • Landing Page Optimisation
  • Call-to-actions Optimisation
  • Approach to Business Growth
Their data-driven and results-oriented approach significantly increased our online visibility and website traffic, providing a substantial return on investment.
Dennis Awad
CEO – President at Zack Electronics

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