Driving High-Quality Traffic with Google Ads

Learn how a company utilized Google Ads to increase its conversion rates by 12% in this informative case study. Discover the strategies and techniques they implemented in their paid marketing campaign to achieve this impressive result. This case study provides actionable insights and takeaways for businesses looking to improve their conversion rates through Google Ads.

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Targeted Marketing Channels for Driving ROI

SEO
PPC
Content
Social Media

About Project

The client needs to increase brand visibility and sales for their inclusive sensory products.

They require a comprehensive branding strategy that targets their niche market and effectively communicates the unique benefits of their products.

They also need to optimize their online presence and enhance customer engagement to drive conversions and repeat business.

Our Role

  • Brand Development
  • Creative Content Creation
  • Google Ads Campaigns
  • Focus on Conversions

Winning at What We Do

12%

Increased Conversions

Conversion up 12.06% in 1 month through multiple optimization tactics.

20%

Increased AVG. CPC

Paid campaigns improve brand’s Avg. CPC by 20% MoM.

78%

Increased Traffic

Brand experiences 78% MoM increase in organic traffic with strategy.

Overcoming Obstacles
How We Tackled Tough Challenges

1. Low Return on Investment

  • Our team analyzed the client’s current paid marketing campaigns to identify areas of improvement.
  • We developed a new paid marketing strategy tailored to the client’s business goals and target audience.
  • Our team optimized ad groups, copy, and targeting to improve ROAS.
  • Continuous monitoring and optimization of the campaigns resulted in increased ROAS for the client.

2. Boosting User Engagement

  • They conducted homepage POV and competitor analysis to identify areas for improvement.
  • They evaluated user behavior and site performance to optimize the user experience.
  • It has improved graphics and eCommerce features for a more engaging and functional website.
  • We achieved increased user engagement and improved website performance due to these improvements.

3. Improving Conversion Rate

  • We have identified and addressed issues with poor conversion rate, lack of visibility, and user engagement for the client’s business.
  • We applied various conversion rate optimization techniques to enhance the conversion rate for each channel.
  • Achieved a lower CPA and increased conversions through optimization efforts.
  • It has helped improve the overall performance and success of the client’s business.

4. Poor Sales Funnel

  • Conducted data analysis to identify bottlenecks in the sales funnel.
  • Optimized website design and content to guide customers through the sales funnel.
  • Implemented retargeting campaigns to incentivize lost leads.
  • Streamlined the sales funnel, resulting in increased conversions and improved overall sales performance.

Client Appreciated Our Team For:

  • Customized Campaigns Strategies
  • Great Returns On Investments
  • Increased Web Engagement
  • Better Conversion Via Funnel
Their strategic approach and attention to detail increased our online visibility and conversions. They understood our business goals and target audience, tailoring their solutions accordingly.
Shevy Simins
Director of Business Development at Playlearn

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